PPC (Pay Per Click)

We have over 10 years of experience handling Google Ads campaigns. I have hands-on experience optimising and managing Google Ads PPC for clients worldwide. Our experience in creating Google Ads campaigns as a will be a perfect match for clients looking to increase sales and get more leads. Google Ads is the starting point for your potential customers when searching Google. When a business has a great product or service with a poorly run campaign, a solution is needed to turn this around.

PPC Campaigns

We go into your account, review the data, do all the necessary work, optimise your keywords, search terms, ads, and ad extensions. Each targeting tactic/ad group is specifically researched and customised based on your specific business goals and objectives and are not one-size-fit-all.

Our Google Ads Certified Specialists will create a campaign meant to bring you quality traffic, following Google's best practices. We use the Single Keyword Ad Group (SKAG) approach which allows complete control over your campaign and can supercharge quality score and CTR.

How We Do It?

Based on 10+ years of working experience in copywriting, as well as being certified experts, we know how to create the right campaign to achieve your advertising goals. We will create relevant, high quality ad groups, keywords, ads, and ad extensions incorporating Google's best recommendations for making great ads. We will manage & optimise your Google Ads campaign every day, We will make sure that the ads show to the audience we want to target and we will optimise bids & bidding strategy to allocate the budget to what works best.

Set up

We build everything from scratch. We research your business, industry, competitors, create your keywords, search terms, ads, and ad extensions, take care of the settings (biddings, location, goals, ad schedule), and share a small audit (bonus).

Optimise

We go into your account, review the data, do all the necessary work, optimise your keywords, search terms, ads, and ad extensions. We turn off low performing elements, create new ads for A/B testing, push high performers, and share a small audit (bonus).

We use the new Data Driven Account Structure approach where you have full control of your budget & bidding, appear for highly relevant keywords, and hyper-focused ads.

Deliverables:

. Search ad campaign

. NEW! Responsive Ads (hundreds of ads variations)

. Extensions

. Positive and negative keywords research and configuration

. Demographic configuration (age, gender, language, location, device and platform) - if applicable

. Technical configuration (budget, bid, ad scheduling)

. Video screen share with everything we have done

. Small audit

We are experts in the fields of:

Copywriting (Salesmanship in Text Form)
SEO+SEM
Market Research
Website Creation
Email Marketing
Google Analytics & Search Ads
Facebook Ads & Insights
Social Media Marketing

What we will need:

Your Advertising Budget
Access to your account
A brief analysis of your business and of your targets/goals

If you already have a Google Ads account: We will do an in-depth QA of your account first and come up with suggestions that include Ads, Extensions, Bids & Budget, Device Bid Adjustments, Negative keyword analysis, Keyword research, basically anything and everything you need help with.