Google & Meta Ads Management

Overview

SEO and content build your visibility over time. Ads switch it on immediately, with precise control over who sees you, when, and how much you spend. Google Search ads catch people at the moment they are actively looking for what you sell; Meta ads on Facebook and Instagram introduce your business to people who match your ideal customer but did not know they needed you yet.

The difference between ads that work and ads that burn money is management. Accounts need to be set up correctly, keywords and audiences chosen carefully, creative tested, landing pages checked and budgets adjusted every week. That is the work we do.

Our process

We begin with strategy and set-up: goals, budget and channels agreed, then Google Ads and Meta accounts, pixels and conversion tracking configured correctly so that every click, call and form fill can be traced back to the ad that produced it.

Research follows: the searches worth bidding on and the audiences worth reaching, with negative keywords added to stop wasted spend. Search ads are written to convert and social ads designed in your brand, with several variations built for testing. The page each ad sends people to is checked and improved, because a great ad to a poor landing page still loses.

Once live, campaigns are optimised weekly. Bids, budgets, audiences and creative are reviewed and adjusted, A/B tests run continuously, and every month we go through spend, cost per lead and return with you.

What we deliver

You receive properly configured Google Ads and Meta accounts with conversion tracking, keyword and audience research, ad creative in your brand, landing page improvements, weekly optimisation and a live dashboard of spend, clicks, cost per lead and return.

Most local businesses start between £500 and £1,500 a month in ad spend on top of the management fee, and can change it at any time. Platinum includes high-converting social media ads with A/B testing; Diamond adds a Google Ads set-up and a 28-day campaign plan; ongoing management is quoted on your budget.

Why it matters

Google Ads returns around two pounds for every pound spent on average, and the majority of high-intent searches end with a click on a paid result. Meta reaches billions of people every month with targeting by location, age, interests and behaviour.

For a local business that makes ads ideal for openings, offers and quiet periods: results arrive within days, every pound is accounted for, and anything that is not working can be paused the same afternoon.