Social Media Management

Overview

People check a business's social profiles the way they once checked its shop window. An active, professional presence tells them the business is real, busy and worth contacting, long before they need you. An abandoned one does the opposite.

The difficulty for most owners is not knowing what to post but finding the hours to plan, design, write, film and publish it every week. Our service takes that off your plate entirely, with a strategy agreed up front, content you approve in advance and reporting that shows what it delivered.

Our process

We begin with a social media strategy: which platforms, what kind of content, how often and for whom, written down and agreed before anything is posted. Then we build a content calendar a month in advance, so you can see and approve everything that is going out.

Content is produced in your brand and tone: static posts and graphics, three a week on Platinum and up to seven a week on Diamond, plus AI-assisted short-form vertical videos with music, captions and voiceover for TikTok, YouTube and Instagram. Where you can capture photos and clips on your phone we guide you on what to shoot; where you have nothing, we work with your brand assets and stock imagery.

Posts are scheduled for the best times, comments and messages are monitored, and on Diamond we actively engage with your community. Every month we review reach, engagement and enquiries with you and adjust the plan.

What we deliver

You receive a written social media strategy, a monthly content calendar, designed posts and short-form videos, full scheduling and publishing, message monitoring and a live dashboard of reach, engagement and enquiries.

Platinum and Diamond include full social media management, covering one account on Platinum and more on Diamond. Gold focuses on your website, search and reporting and can add social media on.

Why it matters

Billions of people use social media for hours every day, and most consumers say a brand's social presence affects whether they trust it. Short-form video in particular reaches people who have never heard of you, because it is the format every platform pushes hardest.

Regular posting keeps you top of mind for the customers who do not need you today but will next month. It also feeds your other marketing: social content supports your website, reviews and email, and paid social ads perform far better on an active profile.