Service details
The channel you own outright
No algorithm decides who sees an email and no platform can switch it off. We build the sequences, newsletters and automations that turn a list of past customers and enquiries into repeat business, with every send measured so you know what it earned.
Let's work togetherMost businesses spend all their effort winning new customers and almost none keeping in touch with the ones they already have. Email fixes that at a fraction of the cost of any other channel, because you are talking to people who already know you and have already said yes once.
Done well, email is not a monthly broadcast but a system: a welcome sequence for new enquiries, follow-ups that nudge towards a booking, win-back messages for lapsed customers and a newsletter that gives people a reason to stay subscribed. Once built, most of it runs on its own.
We start with an email strategy: who you are emailing, what they should hear from you and how often, agreed up front. Your contacts are then imported, cleaned and grouped so the right people get the right message, with consent and unsubscribe handled properly from the start.
Sequences and newsletters are written and designed in your brand. Welcome, nurture and follow-up sequences are built first, one on Platinum and three on Diamond, then automation triggers are set for new enquiries, lapsed customers and special dates so timely emails go out without manual work.
Every campaign is tested. Subject lines and content are A/B tested, results are reported monthly, and the winners are rolled forward so the programme gets better over time.
Audience, message and rhythm agreed; contacts imported and segmented.
Written and designed in your brand, with automation triggers set.
Subject lines and content tested; results reviewed monthly.
You receive an email strategy, a cleaned and segmented contact list on a platform in your own name, designed campaign sequences, regular newsletters, automations for enquiries and lapsed customers, and monthly reporting on opens, clicks, replies and bookings.
Email marketing is quoted separately from the growth packages, so it can be sized to your list and goals. Ask about it at your free consultation.
Email consistently returns more per pound spent than any other marketing channel, because the audience already knows you. Almost everyone checks their inbox daily, and it costs several times less to keep an existing customer than to win a new one.
Your list is also the only audience you own. It goes with you whatever changes on social platforms or in search rankings, and a useful, regular email gives customers something to forward to a friend.
FAQ
Next step
Book a free 30-minute consultation and we will map out the first sequence your business should be sending.
